Dragonfly Wellness 〰️ Cannabis pharmacy patient portal mobile and desktop web app
Objectives
Dragonfly Wellness sought to create an interactive patient portal to streamline access to medical records and simplify prescription orders. The goal was to enhance patient convenience and reduce frustration while ensuring secure and efficient management of medical information.
Problem
As Utah's leading cannabis company, Dragonfly Wellness faced the challenge of developing a user-friendly portal for accessing medical records and ordering prescriptions. Without a practical solution, patients risked difficulty obtaining necessary medicine and managing their medical information, potentially leading to frustration and health complications.
Solution
We developed a web-based patient portal for both mobile and desktop with the following features:
Strain Recommendation Graphs: Showcased recommended strains based on pharmacist advice.
Digital Cannabis Card: (Pending Utah Legislature approval) for easy digital access.
Design Process
Team Kickoff:
Held a kickoff meeting with stakeholders to align on project goals, user needs, and key features for the patient portal. Established timelines and defined roles within the team to ensure clear communication and efficient collaboration.Wireframing & Prototyping:
Developed initial wireframes and interactive prototypes to visualize the portal's layout and functionality. Focused on creating intuitive navigation and incorporating essential features like strain recommendations and digital medical cards.Leadership Check-In:
Conducted regular check-ins with leadership to review progress, gather feedback, and ensure alignment with project objectives. Addressed any concerns and adjusted timelines or resources as needed.User Testing:
Conducted usability testing sessions with a sample of target users, including patients and healthcare professionals. Gathered feedback on the portal’s ease of use, functionality, and overall user experience. Identified pain points and areas for improvement.Iterations & Team Alignment:
Made design adjustments based on user feedback and test results. Collaborated with the team to refine features, enhance usability, and ensure alignment with the project’s objectives. Updated prototypes and conducted additional rounds of feedback as needed to finalize the design.Leadership Check-Off & Team Handoff:
Completed a final review with leadership to ensure all objectives were met and to obtain approval. Prepared documentation and conducted a formal handoff to the development team for implementation.
Research
To understand user needs, I conducted in-person interviews with pharmacists and sales associates over a week. These interviews, provided valuable insights:
Key Findings:
Patients wanted to see strain recommendations from pharmacists on the homepage. A digital cannabis card was highly desired to replace frequently forgotten paper cards. These insights guided the design process, ensuring the portal addressed user needs effectively.
User Personas:
Patients: Individuals seeking easy access to medical records and prescription orders.
Pharmacists: Healthcare professionals needing to provide strain recommendations and manage patient information.
Challenges
Legislative Approval: Integration of the digital cannabis card required navigating legislative approval processes.
Design Complexity: Ensured the portal was user-friendly while incorporating complex features like strain recommendations and secure access.
Results
User Feedback: Initial feedback indicated improved user satisfaction with easier access to medical records and prescription management.
Impact: Reduced patient frustration and streamlined the process of obtaining medical information and prescriptions.
Next Steps
Legislative Approval: Awaiting approval for the digital cannabis card.
Future Enhancements: Plan to integrate additional features based on user feedback and evolving needs. Our design prioritized security and ease of use, leveraging research insights to create a portal that provides significant value to patients and healthcare professionals.
COLLABORATORS
Art Director & Ux Designer: Jane Enser
SOFTWARE ENGINEERING: MAXIMUS DAYTON & AARON WHIPPLE
MARKETING: MARK KLEKAS
CHIEF CREATIVE OFFICER: CLINT ERICKSON
CHIEF OPERATING OFFICER: NARITH PANH
