Lucid Software 〰️ Canvas cursors brand marketing design system
Objective:
The goal was to resolve the inconsistency between the outdated cursor design in our brand assets and the new cursor implemented in the product software. This update aimed to ensure a cohesive brand experience and provide a standardized resource for other Brand Creatives.
Problem:
Our brand team discovered a discrepancy between the new cursor design implemented in the product software and the outdated cursor featured in our brand assets. This inconsistency could lead to confusion and a fragmented brand experience.
Solution:
To address this issue, I took the initiative to update and align the cursor designs with our latest brand standards. I worked closely with our Creative Director to develop a set of branded cursor components that would ensure consistency across all touchpoints and serve as a valuable resource for other Brand Creatives.
Component Features
Auto Layout Design:
The cursors were designed using auto layout to ensure they adjust dynamically to different character lengths and screen sizes, maintaining visual consistency across various contexts.Color Variants:
Each cursor features multiple color variants using approved brand color tokens, allowing for seamless integration with existing brand assets and ensuring alignment with our brand identity.Component Guidelines:
Created comprehensive guidelines to provide direction on the use of the cursors, ensuring consistency while allowing for creative flexibility. This included detailed instructions on implementation and customization to maintain brand integrity.
Impact:
The updated cursors have improved brand consistency and provided a standardized approach for other Brand Creatives. This alignment not only enhances the overall user experience but also reinforces the brand's visual identity across all platforms.
Collaborators
Brand Designer: Jane Enser
Creative Director: Chance Higgins
